Write one sentence that describes who you are. Give people some personal details. Where are you from? What’s one of your defining characteristics?
Get to Know Me
Write down a few personal details. What are some fun details that your clients might enjoy knowing about you? Hobbies, music, places you’ve lived, what you do when you’re not working, etc. Just make a list of a few things here.
I’ve always been this way …
Now we’re going to write out your professional path. Remember that even more than your education or experience, people want to know why you’re doing what you’re doing (watch Simon Sinek’s TED Talk to find out more about how “people don’t buy what you do; they buy why you do it.”) If you’d like to free-form this, or if you already have content written, paste it here. If you’d like a script to follow, try the questions in the next three sections.
I have (dedicated/devoted/committed) my life to …
Motivated by [your desire], I have (learned, become a student of, grown, journeyed) [subjects/topics you’ve pursued].
What I’ve learned …
I have (accomplished/done/achieved)[these things].
I have been trained by [your experts/teachers/experiences].
My work (offers, entails, includes) [your areas of expertise].
So that’s what my work is about …
I specialize in …
The one thing I want you to know is …
I invite you to [specific Call to Action on your website].
“This can be a nice place for a heartfelt testimonial and/or some extra pictures. Anything that gives more of a feeling of what you do.”
What would you like your visitors to do here?
Write out a clear call to action here. Note that people will often go to your About page to read more about you before they make a buying decision. From this page, give them links to whatever you want them to do. If nothing else, give them a link to your Services/Products page.
“This can be a place for a nice quote that underlines your mission.”
— Quote Source
